How-To Articles - Search Engine Optimization
Category: Search Engine Optimization
Improving your SEO in Virteom CMS
SEO in Virteom CMS Search engine optimization (SEO) is an important piece to your website. Generating traffic from organic searches to your website is a key part of your online business. The time and effort you put towards your websites SEO can mean all the difference. That's why adding things like browser titles, meta descriptions and meta tags for every page on your site is important. Adding these behind the scenes SEO tactics, you can improve your search appearance. In Virteom CMS, we make it easy to add things like meta description, meta tags and browser titles in. Follow along with this how to learn how to add this SEO information on all the pages of your website. First things first, you'll need to log-in to the back end of your website. Once you have logged in, you should see a black navigation bar at the top of your screen. Click on 'Navigation' from the black taskbar at the top of your screen Click on the 'Edit' icon that is next to the page name you'd like to add SEO information to Adding a Browser title in Once you navigate to the page you'd like to edit the browser title, meta description or meta keywords for - you'll need to go in edit mode. 1. In the top taskbar, click on 'Editor' As you can see (below), in the tab on my browser it is displaying the website's URL instead of saying the name of the page "Website Design | Virteom" To edit your browser title: 2. Click on the black sid
How to Set Search Engine Page Ranking
In Virteom you can simply set each page to be a certain rank of importance. Virteom will directly communicate with Google and tell Google and other search engines how important this page is to you and how often those search engines should come back and view those pages. This takes the guessing work out of the search engine and helps you drive a direct campaign with the search engines. Below are the instructions on managing your page rankings on a Virteom powered website. Opening the page options tab Upon logging in, click Editor in the Virteom Toolbar Find the tab on the left-hand side of the screen to expand the page options tab. Search Engine Page Ranking Click Search Engine Page Ranking to open this section. Adjust the page rank. Here are some guidelines on how to properly assign page rankings in our system. Page ranking ranges from 1.0 (highest importance) to 0.1 (least importance). You want only about 4-5 pages to rank at a 1.0. These pages should be the core aspects of your business and should include the home page as well. Most of your pages will rank from a 0.9-0.5. The Virteom website report card will scan all pages ranked from 1.0 to .05 for content length, alt tags, meta tags, and broken hyperlinks. This means you can assign incomplete pages, drafts, and hidden pages at a .01 so that they don't negatively skew your report card! The frequency setting tells search engines how often they should come back and refresh their co
Using Your Website Report Card
Your website Report Card is at the heart of the Virteom success system. It's your go-to report for the health of your website, its SEO, and the leads it generates. The Report Card is chock full of information, so it's a good idea to review it on a regular basis (monthly, at a minimum) and make sure you understand what the data means and how you can improve your scores. You can also get a 1000-foot view simply by looking at the Health Meter for your website. This number is a proprietary calculation that looks at content, SEO and website traffic to give you a general feeling about the site's health. Your goal is 100% health, but the higher the number the better. You can view the Health Meter for your site by clicking the "Manager" link in the Virteom toolbar. Access to the Report Card is just to the right. Click the Report Card icon to view the "Website Report Card and Optimization Suggestions" screen. The Report Card is broken up into several sections, including: Traffic analytic data SEO checkpoints Suggested density words Possible leads Traffic sources Developer awareness data Traffic Analytic Data The first area of the website Report Card shows information gleaned via Google Analytics and is designed to give you a quick and useful view into the amount of traffic coming to your site and what they do once there. By default, the numbers are reflective of the most recent 30 days and include a comparison (the blue line on the graph)
