If you have owned a computer for any length of time you likely have experienced the dread of internet slow down. If it gets bad enough that you need to reach out for technical support one of the first things that they will tell you to try is to clear your browser cache. But what does clearing your cache even do? Why does it help? What is Your Browser Cache? Your cache is the name for a portion of your hard drive that is dedicated to storing browser files that your browser determines it may need to use again. Web pages are packed with information, and this information is stored in dozens, hundreds and sometimes thousands of files for just one site. Your browser will cache portions of the page for you so in future visits load times are quicker, improving your overall internet experience. Why Should I Clear my Cache? Your browser will store things like files, CSS styles, JavaScript scripts, images, and other multimedia content. That is why when you’re working with a web development firm and request updates like font changes (color/size) we request you clear your cache frequently to see these changes in real-time. When changes are made to your website like updating a logo, changing a picture, increasing font or changing colors, you may run into trouble with your browser's cache. Occasionally your browser will load your cached info instead of updated portions of the page that you are desiring to view. This can result in a slow down, image errors or not seeing