Blog - Author: Sarah Falck
Author: Sarah Falck
Thinking of separating your blog from your website? Think again...
Blogging has become an essential marketing strategy in the business world. Creating your own content not only sets you apart from your competitors, but also helps your customers in a big way – giving them the best tips and tricks to solve their problems and answer their questions. The big question for many small to mid-sized businesses has become, “where do I put my blog?” When you put your blog on an external site, your blog page URL will be a subdomain, shown as www.blog.mysite.com. Keeping your blog on your own website will keep your blog page as a subdirectory, listed as www.mysite.com/blog. Some businesses are turning to external blogging sites like Hubspot, thinking that moving the blog externally will increase reads and traffic. However, moving your blog to an external site isn’t the best move. Besides being cheaper and easier to build and maintain a single website, keeping your blog integrated on your website can help your business in several other ways: INCREASE YOUR WEBSITE TRAFFIC Let’s say that an individual was Googling the year’s “best wedding dress trends.” Most of the time, the page that user will click on will be a blog page. If you’re a wedding dress company and that user clicks on your blog, you have a great opportunity to funnel that user to other pages on your website. If that user clicked on a blog on an external site, this funneling won’t work as well. Backlinks from other web
Virteom Launches Bishop Construction
Virteom is excited to announce the launch of Bishop Construction LLC's new site, bishopllc.com! For over 34 years, Bishop Construction LLC, located in Wickliffe, has been a trusted and experienced contractor in Northeast Ohio. Providing a full range of services from remodeling to new construction, Bishop Construction LLC is committed to providing superior craftsmanship for customers in the Greater Cleveland area. WHY WE LOVE THIS SITE Bishop Construction LLC is all about making your home or business look and feel good, and that's exactly what we at Virteom set out to do for their new site! With full-width images of Bishop's construction work, coupled with modern parallax sections and a new sleek design, Bishop's new site shows off the company's fun vibe and quality stand-out work. One of our favorite sections of the new site is the projects page! Bishop Construction LLC wanted to highlight images of their past commercial and residential work to engage new customers. They were also looking to highlight their most recent project, the newly remodeled Eddy's Bike Shop in Willoughby Hills. Our team worked to create a format and design that highlighted all of the company's work, adding a featured project section to highlight exactly what Bishop Construction LLC wanted to focus on along with a gallery of past residential work. The gallery on the projects page allows customers to click through pictures and read about each indivi
