Blog - Author: Jacqui Vocaire
Author: Jacqui Vocaire
Chatbots are on the rise -- and that's good news for you
Over the past few years, a new trend has been gaining steam online: chatbots. They’re a type of artificial intelligence that can hold conversations with people in a realistic and human-like manner. In 2016, chatbots seemed to explode onto the scene as a new interactive marketing and customer service tool — and this year, they’re only growing as new uses and environments start cropping up.. how are chatbots used? Typically, business chatbots have been used in a customer service capacity — when you visit a website, a chatbot in the corner will pop up and ask you if you have any questions. This type of user engagement has worked well in the past, especially as it helps users save what can be a significant amount of time waiting for a customer service representative to become available simply to answer a routine question. But now, chatbots are moving into an even more personalized realm — conducting routine activities for their users, from paying bills to scheduling meetings to ordering online. For example, numerous chatbots have popped up to take care of transferring money and making payments simply through text or voice recognition. Some of these programs have their own apps, while others are located inside more popular platforms. Chatbots are being used to provide a personalized experience for their customers from the comfort of their homes. Beyond customer service Chatbots on websites go beyond simple FAQ customer service. Compani
Creating an A+ Blog that Ranks High and Provides Value
With a lot on your mind, you pour your heart and soul into blog post after blog post. You post all the new events, awards and recognition your company gets. Isn’t that quality? No fluff topics. No sales pitchy posts. Just trustworthy, heartfelt content. Unfortunately, even this noble foundation leaves many blogs unread. To create an A+ blog that ranks high in search engines, your content needs to provide value and speak to readers by doing the following. Feed Your Audience What It Wants Great content means little if it only has meaning to you. To draw readers in, you need to give audiences what they want to read. Look for trending topics, provide solutions to reader problems and answer their questions with your blog posts. Become a resource for your current customers and readers and future ones! To accomplish this, you need to do your research. Use Google Trends to find up-to-date topics based on search volume. Look to Quora, LinkedIn Answers and other such sites to identify common questions. Survey your audience through email and social media platforms. Simply ask a question on a social media post and listen to the replies. Study your audience to know the problems they face. Package Content Beautifully Magazines shout it. Hollywood drives it. The Jones’ promote it. While the cultural focus on looks may irritate us, reality dictates that appearance matters. Your blog is no exception. An attractive blog gets attention, and it’s
