Blog - Author: Admin
Author: Admin
Spending Too Much Time on SEO? You Should Be!
If your new to SEO (Search Engine Optimization) Check out this video before reading! If you have an online business, search engine optimization (SEO) is a crucial aspect to your business. It can’t be an afterthought. You have to build it into your online marketing strategy from the very beginning. Generating traffic from organic searches to your website is a key part of your online business, but many businesses design their websites without factoring SEO into the design. You might have a beautiful design, but without the SEO “guts” you won’t get too far. Your site should look nice and modern, but it also needs to be built to handle lead generation and search marketing. Where to Begin with SEO You really should be spending significant time on your SEO, or paying someone to think about it for you. So what are the things you need to consider? It starts with the domain you choose. It has to make sense and relate to what you do in your business. For example: if you’re in the landscaping business, choosing a domain that has ‘landscaping’ in it will help with your ranking. If you have other domains, you have to make sure that they all properly point to this main site. Don’t skimp when it comes to who is hosting your site, it needs to be fast so your users are happy. Virteom offers premium hosting to ensure load speed is never an issue. It's All in the Content Your site needs to be SEO-friendly, meaning that search eng
The Consequences of an Online Ego and Not Addressing the Customer
Set Your Pride Aside! There are certain mistakes that instantly kill the purpose of a marketing campaign and excessive boasting is one of them. A boastful and self-centric online presence highlights a lack of understanding of what customers want. So, while marketing may be all about putting a word about who you are, what you do and how well you do it, too much boasting can destroy your online image altogether. How do you get customers to choose you without talking about your capabilities and accomplishments? Bragging Ends up Costing More Than You’re Getting Businesses need to understand that the purpose of branding is to highlight the value their service/product holds for the customer. It should be about ‘What You Will Get’ rather than ‘What We Do?’ A simple change of subject can make a world of difference. Blowing your own horn is a sign of ego and customers aren’t attracted to big-headed brands anymore. One of the worst mistakes companies can make is putting no focus on building a connection with the customers. This is what makes some of the consumers turn away instead of being swept by the good vibes. Not only will your marketing efforts go in vain, you might end up losing your customers to your competitors who show that they care. Creating the Wrong Hype Always Comes Back at You like a Boomerang Sometimes boasting does work in your favor and creates too much of a hype in an attempt to attract clientele. This may c
Should What You Share Differ on Social Media Sites?
Posting on social media sites is good for business and promoting your brand. But is all news good news across social media sites? Which sites are good for which type of news? Let’s break it down here. LinkedIn LinkedIn is primarily a business site. Its expertise is linking people through business related news and information. LinkedIn differs from Facebook, Twitter and Google Plus in that it links professionals with professionals, so discussions and posts should usually be less personal, less controversial and no selling. You can post about accolades, awards, and promotions as this helps your brand. Any charitable work or service you provide the community can be posted as well. The postings should be more about your business acumen than your personal life. Keep it less personal. LinkedIn is more for business associates; therefore, the postings should be more formal. Twitter Twitter is a great tool for your business because you have the ability to quickly connect with people all around the world. Twitter also has the great advantage of you being able to respond quickly to your customers. With 140 characters or fewer you can share short little blips about your business as well as relevant information from around the web that adds to your twitter following. You can also do polls, short videos and links. It is a shorter, faster way to connect more often with your customers. It can also
Is Advertising with Google Ads Enough?
When it comes to online marketing, the sheer amount of variety that is available is astounding. Not only can your advertisements appear on numerous websites all across the internet, but you can also utilize search engines that will advertise your content when users type in certain keywords and search terms.;Among these, most business owners flock to Google Ads as the go-to search engine and keyword advertising platform, maybe because of the popularity and ubiquity of Google searches. However, there are numerous reasons to consider also advertising on other search engines such as Bing and Yahoo!, and on an active basis — not just as an afterthought. To start, advertising on these platforms can save you a lot of money while having a similar effect as Google Ads. Ad prices are measured in “cost per click” (CPC), meaning that you are charged for each time a user clicks your advertisement from the search engine’s page. The CPC for Bing, for example, is about 33% lower than for Google AdWords, which means Bing can be utilized in a similar fashion for a much lower cost. Furthermore, Bing and Yahoo! remain very popular search engines — and many times those search engine users are unique, which means that you will be getting a completely separate demographic from your advertisements on Google. While Google’s reach is enormous, with 3.5 billion searches per day and 1.2 trillion searches per year worldwide, statistics show that one in five internet
Why you should be using Twitter Polls
In an age where social media reigns supreme, not having and properly utilizing social media accounts is akin to business suicide. One highly underutilized tool to help your business expand is a Twitter Poll. These polls are fantastic because they are easy to use and help you get in touch directly with your customer base. So perhaps you are new to the social media scene or just haven’t utilized Twitter very much. Here are a few ways to help you triumph on Twitter and why you need to use Twitter Polls. Real Time Feedback Maybe you are live streaming an event or a product release, but you need or want instant feedback on your product. Twitter polls are great because they reflect in real time how people are thinking and feeling. Or perhaps you’ve recently had a big development or software update to your product and want fast customer feedback. Twitter polls help you connect with your customers faster than ever. Connect to Current Topics You’ve probably seen or heard of “hashtags”. In case you were unsure what these were, it’s a way for people to tag relevant content that they want to share with others and ensure that it all ends up in the same feed. When a post is tagged with a keyword, for example: “Avon”, any post someone makes with the tag “#Avon”, will show should anyone else search for this location. So, if you happen to be a gym or a personal fitness coach, you might try tagging
