What Can PPC Do For Your Online Marketing?
At first blush, Pay-Per-Click (PPC) seems like a simple way to garner marketing exposure for a nominal cost. Marketing agencies in the know have discovered it is much more. Your SEO effectiveness, Organic Search Rank, and advertising ROI grow by leaps and bounds with the application of a well orchestrated PPC campaign. Not convinced? Here’s how it works its marketing magic.
ppc ads Increase Visibility
Your PPC uses similar target keywords to SEO for your original content. Instead of playing a game of pin-the-tail-on-the-donkey with the right keyword combinations, your PPC ads jump to 2nd or 3rd on most search engine results pages (SERPs) when you hit on that winning combination.
You don’t have to be number one if your ad comes up above the fold below the top result. This is highly coveted space, and if your SEO keywords for your content and the PPC align well, you will start seeing more above the fold time. More visibility means more clicks, and those clicks directly translate into leads and sales.
Top Performing PPC Ad Copy Helps Focus Your Organic Content Strategy
If you are ranking up quick on SERPs thanks to PPC, that means you can use the performance analytics of your PPC keywords to help improve the SEO of your content. Instead of relying on just one set of analytics results, you now have twice the test pool to select just the right keyword combinations.
PPC Improves Social Media Visibility
Got a specific target audience in mind for your marketing? Facebook and similar social media sites allow you to select specific ad demographics from user profile data. You may not cast as wide a net, but these targeted ads are much more likely to garner clicks, leads, and sales.
Test Run Your Organic Keyword Strategy via PPC
These ads are an excellent way to refine what keywords to include in your organic keyword strategy. Analyzing the conversion rate of ads with specific keywords and organizing them by success rate lets you fine tune your SEO strategy even further and faster. Because PPCs garner more clicks and conversions than regular SEO to increase SERP rankings, you can easily analyze the impact and success rate of those keywords faster than you would otherwise.
Need help with your PPC campaign? Contact the experts at Virteom, and let us help you get the most out of PPC for your marketing strategy.
Own Your Own Content
In case you were not aware the next big buzz phrase is 'Original Content'. In fact some have come forward and claimed this to be a bigger moment than SEO. So what does it all really mean to you? Let's take a closer look at what is meant by owning your own content. Most of this movement stems from Google. Google is basically dinging websites if it finds duplicate content on the web. So if you are just borrowing someone else's content and placing it on your website you may not be doing yourself any favors. Try and place your content within a domain that YOU own and with hyperlinks that YOU control. Are you the Owner? Why did I underline and stress YOU? There is this trend or should I say movement where persons and organizations are utilizing third party blogging services to store their original content. In some cases persons or organizations are spending hundreds and even thousands a month to store this newly created
Ecommerce site Jennyspopcorn.com launches
Virteom launches new eCommerce website for Jenny's Popcorn. Not only does Jenny's sell something delicious, but they are in for a treat themselves. A website that is powered by Virteom and the eCommerce component will allow Jenny's to effectively measure their online store and marketing initiatives all in one spot. If you've ever visited Jenny's Popcorn you would instantly know that these people are very busy popping popcorn. To find the time to market their business effectively can be a struggle. Isn't that true of most medium sized businesses? Virteom will help Jennyspopcorn grow their online presence quickly and effectively. Jenny's popcorn came to Virteom because they knew that we were the experts who could create a safe PCI compliant environment for their customers. They also knew that they could offer a better service to their customers by having Virteom connect their shopping cart directly to Fedex to create real-time shipping for
