Sure, Your Website is Pretty But Does It Tell a Compelling Story?
Of course, design is an important part of a successful website but the fact of the matter is that the story you tell on that website is what matters the most! Your customers want to know why YOU are the business that is going to help THEM.
Over the last 20 years we have been building websites and what we have noticed is that everyone is more concerned with how their site looks rather than the value that it is providing. But, trying to keep up with a pretty website is a vicious cycle.
The Three-Year Death Cycle
If all you are worried about is a pretty website, you’re going to want to change it every couple of years to keep up with the times. But, every three years you go back in to re-beautify your site and yet it still doesn't bring in any leads. At Virteom, we refer to this as the Three-Year Death Cycle.
Amazon’s Website
Take a look at Amazon’s website. It is one of the most cluttered, no-frills websites around, but what it excels in is providing value to its customers. This is one of the reasons that Amazon has done so well over the last few years, they know how to give their customers what they want without going the extra mile to have a “pretty” website!
Pretty is Not Enough, But It Doesn’t Hurt
At Virteom, we can provide you with a website that adds value and good looks! In one of our recent blogs, we talk about Discovery, which is just one way Virteom helps you help your customers!
With all of our website designers and developers, Virteom can give you the pretty site you want while also focusing on what matters most: your customers and generating more leads!
If you are stuck in the Three-Year Death Cycle or you don’t even have a website at all, Virteom can help! We can take the site you have now and convert it into a lead generating machine or we can build you one from the ground up! Contact us today if you have any questions about your website or what we can do for you!
Own Your Own Content
In case you were not aware the next big buzz phrase is 'Original Content'. In fact some have come forward and claimed this to be a bigger moment than SEO. So what does it all really mean to you? Let's take a closer look at what is meant by owning your own content. Most of this movement stems from Google. Google is basically dinging websites if it finds duplicate content on the web. So if you are just borrowing someone else's content and placing it on your website you may not be doing yourself any favors. Try and place your content within a domain that YOU own and with hyperlinks that YOU control. Are you the Owner? Why did I underline and stress YOU? There is this trend or should I say movement where persons and organizations are utilizing third party blogging services to store their original content. In some cases persons or organizations are spending hundreds and even thousands a month to store this newly created
Ecommerce site Jennyspopcorn.com launches
Virteom launches new eCommerce website for Jenny's Popcorn. Not only does Jenny's sell something delicious, but they are in for a treat themselves. A website that is powered by Virteom and the eCommerce component will allow Jenny's to effectively measure their online store and marketing initiatives all in one spot. If you've ever visited Jenny's Popcorn you would instantly know that these people are very busy popping popcorn. To find the time to market their business effectively can be a struggle. Isn't that true of most medium sized businesses? Virteom will help Jennyspopcorn grow their online presence quickly and effectively. Jenny's popcorn came to Virteom because they knew that we were the experts who could create a safe PCI compliant environment for their customers. They also knew that they could offer a better service to their customers by having Virteom connect their shopping cart directly to Fedex to create real-time shipping for
